
Hi, I am Uli
I am a Master Certified Professional Life Coach, accredited by the International Coaching Federation (ICF) through the Certified Life Coach Institute in the USA since 2022. With extensive experience in leadership roles, I have served as a Managing Director in the E-Commerce and Online Marketing industries, working with multinational organizations in both corporate and startup environments. Having grown up in diverse countries including Kenya, Indonesia, Austria, and Germany, I now reside in Stockholm, Sweden, with my wife and teenage children.
Please click on the Linkedin icon below for deeper insights into my experience leading teams of up to hundreds in multinational corporations and startups.

Anita Koziol
Head of Marketing & Communication at SimonsVoss Technologies​​​
From Uli, I learned how to motivate employees to creativity and peak performance through mindfulness and appreciation, and how, as a leader, one can tackle challenges without stress while maintaining enjoyment in work.
My Story
My professional journey has been defined by a deep commitment to fostering growth - not just in businesses, but in people. I have a proven track record of driving transformative results by aligning individual strengths with organizational objectives. By strategically placing people in roles where their unique talents can shine, I’ve witnessed firsthand how individuals flourish, teams thrive, and businesses achieve sustainable success.
My leadership philosophy is rooted in the belief that everyone has inherent strengths waiting to be unlocked. By creating environments that nurture self-discovery and growth, I’ve empowered countless employees to exceed their own expectations, delivering exceptional outcomes for both themselves and their organizations. As a leader, I’ve always embraced a coaching mindset, guiding team members to uncover their own solutions rather than prescribing answers. This approach not only fosters independence but also builds confidence, enabling individuals to tap into their inner resources and chart their own paths to success. Transitioning into professional coaching was a natural evolution of this passion.
I am now dedicated to helping individuals and teams recognize their unique potential, align it with their personal and professional goals, and create meaningful, lasting change.
Why Coaching is powerful
Coaching is a transformative process because it empowers individuals to unlock their own potential in a way that no other discipline can. Unlike traditional training or mentoring, which often provide external solutions or advice, coaching is about facilitating self-discovery. It operates on the principle that every individual already possesses the answers they need - they may simply lack the clarity, confidence, or environment to access them. Through powerful questioning, active listening, and tailored guidance, coaching creates a safe space for individuals to explore their strengths, confront their challenges, and define their own paths forward.The power of coaching lies in its ability to foster profound self-awareness. By helping people identify their core values, passions, and unique abilities, coaching enables them to align their actions with their authentic selves. This alignment not only drives personal fulfillment but also amplifies professional performance. When individuals operate from a place of clarity and confidence, they make better decisions, take bolder actions, and achieve results that resonate deeply with their goals.
Moreover, coaching is uniquely effective because it is inherently empowering. It shifts the locus of control from external forces to the individual, encouraging them to take ownership of their growth. This process builds resilience and adaptability, equipping people to navigate life’s complexities with greater ease. For organizations, coaching creates a ripple effect: empowered individuals inspire stronger teams, which in turn drive innovation, collaboration, and client-focused results. Coaching also excels in its adaptability to diverse contexts. Whether supporting a professional navigating a career transition, a leader seeking to inspire their team, or an individual striving for personal growth, coaching tailors itself to the unique needs of the individual. This personalized approach ensures that the process is not only relevant but also deeply impactful, fostering sustainable change that endures beyond the coaching engagement. Ultimately, the transformative power of coaching lies in its ability to unlock what is already within. By helping individuals recognize their strengths, overcome limiting beliefs, and create environments where they can thrive, coaching empowers them to achieve extraordinary results - for themselves, their organizations, and the clients they serve.
My mission as a coach is to guide this journey, helping people discover the answers they’ve carried all along and empowering them to build lives and careers of purpose and impact.